It’s fair to say that Generation X doesn’t have it easy. Born between 1965 and 1980, Gen Xers find themselves at that unfortunate midway point between the old world and the new world.
They remember a time when smartphones and social media weren’t a thing, and yet they’ve spent the last two decades watching this new tech take over the world.
Business in the Age of Social Media
This makes it especially difficult for those who are running a start-up business.
Over the last decade or so, social media has become one of the best marketing avenues, with billions of people to reach and engage. Just last year, it was revealed that 77% of businesses were using social media as a marketing tool, with nearly 90% usage for small businesses.
But propelling forward with a social media campaign as a start-up business is hard when your audience is entirely alien to you.
On TikTok, specifically, nearly half of the users are under the age of 30, and every one of these users will be expecting different content from the content they get on other platforms like Instagram and Facebook.
In many ways, social media has become a maze, with numerous start-up businesses trying desperately to find the right route and discover a way through.
AI to the Rescue
And just when you thought you were getting the hang of it, another new technology has arrived on the block. AI.
Throughout 2023, AI was the ultimate buzzword, with several companies climbing on board to utilize AI tools to improve everything from productivity to their online marketing strategies. The good thing for you and your business, however, is that AI is made for Gen X.
The problem with platforms like TikTok or YouTube is that they’re intricate. If you want your social media campaign to take off, you need to make the right video, in the right way, with the right captions, and optimum quality.
In other words, it requires heavy lifting, and AI can take on that heavy lifting. Whether it’s through AI captions for reels or automatic social media sharing, certain types of AI have been configured to streamline the content creation experience and make it far more effortless.
A Way Through the Maze
Through automating tasks, you and your business can focus on the content you’d like to create, and then utilize AI to expand your reach and connect with your audience not just on TikTok, but all the best TikTok alternatives.
Of course, we’re not saying that Gen X is incompetent when it comes to social media. Far from it. But social media is more than just coming up with content and hoping that it flies.
A lot of work has to go into really understanding every platform, the target audience, the trends, and the technical expertise required for editing the perfect output.
AI is there to help with that. For start-up business owners who don’t have time to get to grips with all the intricacies of content creation, AI is there to hold your hand and make the experience of building your online audience something to enjoy, rather than to frustrate yourself over.
It gives you a way through the maze, and for those who struggle, that can be a lifesaver. Or rather, a business-saver.
