Today’s web space is very competitive. Getting visitors to your website is only half of the battle. Keeping them engaged is where the real work begins. Website management and promotion is an ongoing process, and your web pages play a huge role in keeping visitors engaged and willing to come back again. Obviously, there is no magic to creating the perfect web pages.
How can you improve your web pages and make them interesting for readers to even be willing to share them with others? Here are our top tips.
Know What Readers Expect: Fast Loading
One of the biggest expectations in today’s web and app performance is how fast the pages load. According to Stackify, developers are facing an uphill task as they adopt new web development tools like ASP.NET Razor Pages to ensure that web application pages load as fast as possible. Web users will leave a webpage if it’s slow, but if the pages load fast, they will stay longer.
Pages Should Only Be as Long as They Need to Be
Developers and web designers have to walk the fine line between having too much content and having limited information on a web page. In today’s digital world, readers skim online, especially when they first get to a web or app page. The key is ensuring that the content provided is what they want but provide enough details to create some interest or engagement.
Great Navigation is Needed
If a reader finds it hard to navigate your site or page, they won’t stick around. Page navigation should be direct, clear and easy to use. This goes hand-in-hand with the type of user interface you create for your page. If it’s complicated, then navigation will be hard, and if your users are confused about the page’s navigation, they’ll navigate to a different site or app altogether.
Colors are Critical to Page Appeal
Check some of the most visited web app pages, and you’ll see a connection between colors and user response. Colors have meanings to people, so choose your color combination carefully. You’ll want to keep in mind color symbolism when creating your web page color scheme.
Opt for Smaller Images
When we say small images, you should know that we’re talking about the download speeds rather than the physical size. Maintain a balance between quality and page optimization for the best user experience. Larger images tend to slow down page load times. Consider using CSS sprites to speed up your site images.
Proofread Your Content
Yes, you can be perfect and have error-free content for many years, but one simple “teh” instead of “the” can be frustrating to your readers. It may seem unfair, but it’s true that most readers judge a website by the quality of their writing. The last thing you want is having some spelling and grammar errors. This is a big-no, especially for a professional web page.
Check Your Links
A broken link often tells a reader that the page is not well maintained. Why would a reader bother sticking around if the page has broken links? Unfortunately, you may have a broken link on your site page without even noticing. Make sure to use a link checker and an HTML validator to check older and even newly created pages for any broken links.
Don’t Forget Your Page Layout
Crafting the perfect page is not just about following what is recommended, but also creating the best web-layout. From the page design process to the general workflow of the page, there are lots of things to consider when creating a web page that readers will love and connect with.
