Did you know that TikTok can be an effective marketing tool for brand success? Not many are aware of this, and this article will open minds to that.
Not all businesses may find TikTok essential for their marketing efforts. It’s crucial to assess whether the platform aligns with your brand, objectives, and audience before investing significant resources into TikTok marketing. You can run ads or buy views on TikTok to increase your visibility, but you need to be sure that the platform is being used by your target audience that can be converted into customers.
Marketing experts at Influensly, who use advanced AI models to provide TikTok accounts with organic, targeted growth in views, likes, and followers, believe that views on your videos are essential to raising brand awareness, harnessing brand image, and fostering brand trust. TikTok regularly features trending challenges and hashtags that encourage users to participate and create their own versions of popular trends. This fosters a sense of community engagement and allows users to join in on the latest viral movements. That’s why it can be a really cool marketing tool in your pocket.
There is a lot to learn. But it is all for a good cause. TikTok’s potential as a multi-faceted platform is endless. Discover that now.
What are TikTok Trends?
- Dance crazes.
- Funny memes.
- Transition videos.
TikTok offers a variety of content that has mesmerized viewers of all ages. Whether the topic is Barbie or the latest in the political scene, TikTok is sure to be on the topic of the trends. If asked to define TikTok trends, one can come up with several. But one distinct explanation is that they refer to the viral TikTok fads.
TikTok has always been popular. But due to these trends, it has raised its bar. The continuous rise in steam paves the way for TikTok to be more than just an entertainment avenue. It has evolved into an effective marketing strategy. It all started with Bytedance. It introduced TikTok into the social media scene in 2016. Since then, there is no way for TikTok to go up.
Apart from its entertainment value, TikTok has become a powerful marketing medium. TikTok has amassed over 1 billion active users monthly, making it an ideal avenue for brands to connect with their intended audience. TikTok prides itself on innovative tools for the purpose of creative editing of short-form videos. Who would be interested in something other than at least checking out the brand or product using visually engaging clips?
Adapting to TikTok’s Algorithm
Experts say that the algorithms are a significant factor in TikTok’s immense popularity. This powerful online feature uses machine education to match the site’s content for specific audiences. With that in mind, it is essential to understand how TikTok’s algorithm works so you can adapt your content strategy appropriately.
This platform’s algorithm considers these factors:
- Video details
- User interactions
- Account features
- Device settings
These four aspects help identify which content can be shown on the “For You” page. Check out these tips to maximize content efficiency for the algorithm:
1. Try using hashtags.
Hashtags have become a source of recognition for many elements of the social media scene. It is possible to reach a larger audience when using applicable and significant hashtags. They can easily access the content.
2. Choose the most appropriate time to post the video clips.
What is the appropriate time? It is when the target population is at its most active.
3. Ensure a complete video.
Make the video viewable from start to finish.
4. Have an engagement.
- Ask the viewers to like the video.
- Ask them to share the video.
- Ask them to comment.
Why Leverage TikTok Marketing? TikTok’s short-form videos are the dominant medium. 53% of marketers, who use TikTok, are elevating their investments in 2023. Some people may suggest other platforms. But experts say TikTok should be the utmost choice.
TikTok has proven its mettle with its astounding number of users. At the end of 2023, many predict that it will have a total of 1.8 billion users. The numbers and the viral essence of the platform prove how it can be beneficial for marketing goals. Some people think that it is only for the Gen Z crowd. However, different age groups are into TikTok so that ads can have a wider reach.
TikTok Brands Successful in Marketing
Not yet convinced of the marketing prowess of TikTok? Go ahead and look at these successful brands that have used the platform to their advantage:
1. NBA (The National Basketball Association).
The NBA has a popular Instagram account. But it primarily covers game plays and data. But if one wants to see the funny side of the league, its TikTok account is the way to go. Viewers are delighted to see bloopers, interviews, and other lighthearted stuff. When brands provide such content, viewers can relate more to them. There is a personalized element.
2. Chipotle
This brand has been known for its casual advertising tone since it joined the platform five years ago. It has definitely grown through TikTok. Some of Chipotle’s content comes from the fans. They post clips of cooking Chipotle recipes. They give positive reviews. When sharing personal experiences with the viewers, there is familiarity, thereby creating a broader scope of followers for the fans and patrons of the brand.
3. The Washington Post One of the earlier brands to subscribe to TikTok, the Washington Post, has left an indelible mark on social media. I knew I would expect harf-core news items in the account. However, the brand has opted to use this medium to post the comedic element in breaking news. This format shows how people can find humor and humanity in real-life
concerning events. Brands like it can benefit from content that shows the audience a less intimidating demeanor.
4. Netflix It’s pretty understandable why Netflix has about 30+ million followers on TikTok. Who wouldn’t want to know the latest from this streaming giant? It has been a great formula to show the most memorable scenes from favorite films and TV series. But Netflix notched up another level in enticing the audience by showing unique clips of hosts or actors doing different activities for promotion.
5. Crocs
Fans may be divided on the value and likability of the shoes themselves. But one thing is for sure. The brand’s TikTok contributions are always winners. Hashtag usage is essential. #CrocTok is an example. The brand pokes fun at itself, using humor to bring humanity to the brand. When there are elements of humor and humanity, the videos become relatable.
6. Gymshark Everyone knows that workout videos are incredibly sought after. Gymshark delivers them and then some. Gymshark does not rely solely on typical fitness and @Gymshark health videos. The company creates funny workout memes. These memes clearly indicate that –
“It’s fun to be fit and healthy.”
This thinking persuades people to run off to the next gym.
7. Dunkin’ Collaboration is critical to @Dunkin‘s marketing. TikTok personality Charli D’ Amelio was asked by Dunkin for collaborative videos for new product promotion. Her familiar and well-loved face helped sales go up considerably.
2023 TikTok Marketing Trends
For help in leveraging any product or brand, it is best to know what the marketing trends are ahead of time. With that, TikTok can be most helpful. Refer below for some of the most popular marketing format trends:
1. Search Engine Optimization (or SEO)
Search engine optimization, or SEO, makes sure that brands become visible on Google and other search engines. Only a few people know about it, but TikTok applies SEO best practices.
- What makes up the brand’s ideal customer?
- What does the ideal customer search for different offers from different brands?
- What are the relevant keywords?
- How can they be integrated into TikTok?
The answers to these questions can help increase the brand’s visibility for better traffic and sales. These are the questions a TikTok marketer must ask so they can evaluate search behaviors effectively.
2. “Behind-the-Scene” Content
What do users feel when they get to peek inside the workings of their favorite restaurant? Chipotle, a famous brand, has one of its most viral videos of its kitchen staff hard at work.
This kind of content lets the users see a company’s work culture. Through that, they begin to understand it. When this understanding occurs, they feel a deep connection. From this connection, Brand Trust is established.
3. Talk to a Friend Format
One has casual conversations with friends. It is what TikTok exudes: a casual atmosphere. Social media users, particularly TikTok users, want authentic interactions. Comfort and familiarity are essential.
4. The Natural Light
A lot of people are favoring this format nowadays. A warm and soft ambiance in the clips can be irresistible. This lighting fosters authenticity that attracts people. It can be tiresome to see artificially lit and overly filtered videos.
5. POV Video Clips Point of view or POV TikTok videos have been making waves in the social media landscape. Showing unique perspectives in a creative way catches the viewers’ attention
appropriately. The idea of interactions within the videos adds a personable vibe that enhances the quality of the content.
These videos can be rhetorical in nature. They use the appeal to the audience’s emotions. When the feelings are appealed to, it can necessitate the marketer’s desired actions.
Finding Top TikTok Trends Each Day
Check out three ways to discover TikTok trends daily:
1. Use the “Explore” Page on TikTok.
This page is a practical feature to use for finding out what’s trending. It helps users stay up-to-date with whatever is going viral. Marketers can consider this page a roadmap for
brand buildup. Focus on the “Explore” tab. The most popular hashtags and clips are made available there.
There are several categories:
- Food and Drink
- Beauty
- Fashion
Click each category to discover what can make waves in that aspect. Search for patterns. Do that by scrolling through “Explore.” Notice specific styles or themes popping here and there.
2. Use TikTok’s Creative Center.
It allows anyone to keep up with recent developments and identify trends. Marketers must follow the trail of hashtags. They can tap into those to discover a much larger trend. Also, filter the content creators through likes and follower count. Influencers who have a vast following are most likely at the heart of the marketing trends.
3. Recognize the Need for Third-Party Systems.
Keyhole is one analytics tool that can be used. It can verify general TikTok trends. For more information on Keyhole. Go to “QuickTrends.” There, enter a hashtag or a keyword. The needed information will appear.
How can one predict upcoming trends before they become mainstream?
Predicting upcoming trends can prove to be very helpful. That is because jumping in early leads to more extended visibility engagement. In addition, when one anticipates trends from TikTok (or any other avenue), there is a better chance of creating more unique content. After all, there will be more time to brainstorm for ideas.
One should also consider the algorithm advantage. One can have that if there’s early trend involvement. Like most platforms, Tiktok prioritizes content discussing trending ideas and topics.
Lastly, analyzing and predicting trends can enhance the ability to comprehend audience preferences. They can also enhance the ability to analyze the factors that go into each viral content. All this leads to improved long-term content strategy.
Please refer to the following:
1. Keep track of the hashtags.
These trending hashtags can efficiently trace evolving trends. They can relate the posts and invites to applicable topics and themes. Due to this, one can have more relatable and exciting content.
2. Align with pop culture.
Gauge for new patterns. Constantly visit TV shows and films and listen to music so there is a chance to spot any emerging patterns.
3. Be on the lookout for emerging subcultures.
- “Dark Academia”
- “Booktok”
- “Cottagecore”
These are some examples of TikTok subcultures. Since they are concrete, they create a sense of belonging among the viewers. The latter resonates with the former.
4. Use Social Media Data to Identify Trends
Analyzing all the data and rates of search behavior and customer engagement can help point out emerging topics and themes. TikTok can provide companies with such information for better analysis.
Concluding Thoughts
TikTok is not just a platform for entertainment. It can be used as a marketing strategy. Marketers should always consider this option to introduce their respective brands with a broader reach. Diversifying marketing efforts through the utilization of TikTok trends is a trend in itself. Newfound information and creativity point marketers in the right direction: brand success.
Do not waste any minute. Be part of the vibrant world of TikTok marketing trends. See, brands become viral sensations. It all begins here.
