Web 3.0 (or simply Web3) represents a promising third iteration of the World Wide Web, which will have the principle of decentralization at its core. Its main focus will also be on token-based economy and blockchain technology. Much of this concept is already being implemented, and the eSports industry is at the forefront of these changes.
Let’s assume you decide to use crypto assets and bet, for example, on your favorite Polish CS: GO team, Illuminar Gaming. All you need is to find a top bookmaker like GG.Bet that supports virtual payments and processes transactions at lightning-fast speed.
In addition, both eSports and Web3 principles have a fairly similar audience of young people who appreciate high technologies know how to use them, and are ready to erase borders within the digital world.
Since eSports is a business where scalability and financial stability are important, Web3 offers plenty of tools to attract investments, including non-fungible tokens (NFTs) and blockchain games. Below, you can learn more about the synergy of eSports with Web3 and the main benefits it brings.
Community identification
The modern reality is the following: it is very difficult to understand and evaluate the loyalty of eSports fans if they do not use specific platforms. For example, League of Legends fans on Reddit can create “flairs” that are aimed at specific teams they follow.
For this purpose, you only need to type in a /r/leagueoflegends subreddit. However, you can not use this subreddit somewhere outside the platform. NFT can change the situation. Thanks to Non-Fungible Tokens, it is possible to create a permanent digital investment that is aimed at a particular user.
The eSports community can benefit significantly from this. For example, you can buy an NFT of your favorite Dota 2 team, which will be with you everywhere across the Internet, representing your loyalty and identification.
NFT Loyalty Programs
As mentioned above, NFTs can help fans gain their digital identification. But they can also provide a gamified experience that can boost fans’ loyalty and engagement. Currently, there are plenty of ways to implement this idea, including dynamic NFT.
In this case, the purchased token can change together with the getting a new experience and deepening of interaction. This can be a system where you get points for posting comments in a thematic forum, visiting eSports events, purchasing merch, and so on.
For a better experience, it is possible to connect NFT to external data. So, the system can get updated info about your eSports activity and instantly respond to changes. At the same time, eSports teams can also provide special rewards to their fans.
And the Fnatic team is one of the prominent examples. Its organizers launched a loyalty program under which you can get exclusive access to events, the opportunity to meet with team members, and other bonuses for purchasing NFT.
NFT Composability
Nowadays, NFT games are rapidly growing in popularity. So, there is a high probability that a significant part of the gaming community will be interested in them. This gives eSports teams tremendous opportunities to create specific game assets, compose NFTs, and make more money.
There are two main reasons why this is possible. The first one is that NFT is compatible. As you know, NFTs are special tokens that are stored in the blockchain. This explains why they can easily interact with each other and different programs at a lightning-fast speed.
How can this help? eSports teams may create special NFTs and make them available to purchase for fans. As a result, they can get a perfect opportunity to change their characters or get extra rewards.
The second reason is that the synergy between Web3 and eSports is only developing. Gaming startups have always focused on expanding their customer base. This can be possible thanks to communities of dedicated fans of eSports teams and the creation of loyalty programs.
