There are so many ways to be able to make money from an Instagram account. What seemed like an odd way to make money ten years ago is now a legitimate business model. It is a great way to make some extra money as a side hustle or even enough to go full-time with it. And it isn’t just an Instagram thing. As an influencer, there are numerous ways to parlay that into a good income and business.
It takes skills that go beyond just being a good cook, however. You’ll need to understand marketing and understand how to promote yourself. Getting good at using tools like this image converter from Vista Create is very important. If you are willing to learn how to master a lot of different business aspects then you can certainly become an influencer. In this article, we will go over several ways that you can become an influencer in the food niche.
1 – Niche down
It isn’t enough to pick food as your niche. It is important to become a little more focused. This is because you will want to be seen as an expert in a certain area. This will help you stand out in a crowded niche. There are a lot of food influencers so if you were to go too broad then it would be difficult to find an audience.
Years ago it wouldn’t have mattered if you were going broad as there were fewer influencers and less competition. These days the competition is fierce and you will need to find your audience by sticking with a theme.
For instance, you should pick a certain type of cuisine to focus on so you can become known as the person that people look to for advice on how to cook it. If you love Greek food then make your focus all on the various dishes from Greece. Since there is less competition doing that you can stand out much easier and it will be simpler to build something.
If you are not planning to cook then think about being a food taster and having that be your niche. However, the point remains that you need to niche down. You should think about tasting food from a particular area or focusing on a specific cuisine. People that are visiting a city or area will see you as a very helpful resource when they are planning a trip there.
2 – Be patient
It takes a long time to build a following. For many months or even years, you may be screaming into the void. This is the time when many influencers give up. Don’t fall for any guru advice on how to have overnight success as it doesn’t exist.
Make sure to have a system that you can follow without needing validation from an audience. You’ll need to have the discipline to keep going even when nobody is paying attention.
The best way to make sure you can be patient is to have a content calendar scheduled for a few months. This allows you to focus on the work at hand and not think about your stats or followers. Try to avoid looking at your metrics more than once per week as it can be disheartening.
3 – Focus on the right platforms
It is very tempting to cast a wide net when trying to be an influencer by trying to use every tool available. This means that many people overextend themselves by trying to post on just about every social media platform.
You’ll have to be pickier than that and look for the right platforms on which to focus your efforts. For instance, food is not a popular topic on certain networks such as Snapchat. It’s also important to look for where your ideal audience is hanging out online so even if the platform does well with food as a topic, if your ideal viewer isn’t there then it’s a waste of time.
You may need to choose between Facebook and Instagram as it will depend on what the demographic is that you are trying to reach. The same goes for the video aspect of your content. You can use Youtube or Tiktok but you may not want to use both so you aren’t taking on too much work. Tiktok is going to be good if your audience is young and they are looking for quick videos that are less than two minutes long. For long-form content, Youtube is going to work better.
