These days, companies are hyper-aware that Instagram is a powerful marketing tool. They use it to engage with current customers, reach a wider audience, boost conversions and meet their business goals.

This shouldn’t come as a surprise because Instagram is by far one of the most popular and widely used social media platforms in the world. It has proven to be a great investment for all types of companies, regardless of their industry or size. Brands can create advertisements on Instagram and target them to a large audience, which leads to a higher return on investment than other forms of paid advertising.

However, for those who use Instagram for personal use, it might be difficult to figure out how to make it work for your company.

To help you, we are giving you four tips on how to take advantage of the great opportunities this platform offers and how it can help you grow your Instagram account.

Use the Right Hashtags

After becoming active on Instagram, the primary goal for many companies is to maintain a consistent dialogue with their target audience and work towards a growth in the number of real Instagram followers. One effective way of achieving this is to add relevant hashtags and write captions for your photos to encourage other people to find and like them.

However, in order to ensure you are using the right hashtags, you will have to do a little research. For example, you can do a competitive analysis on social media to find out how your competitors are engaging with your shared target audience.

If you already have good insights into what hashtags are working well for your brand, take a look at related hashtags that may also be relevant to your company and personalize them to further help you target and reach your ideal audience.

Post Creative and Interesting Content

Creating interesting and relatable content is important for the success of Instagram marketing. If you take this into consideration and make your content desirable, followers will want to like and comment.

One of the first things you’ll want to do is make sure you have high-quality visuals on your account. This is important because it is the best way to boost your follower count and engagement as they will be more visually appealing to your audience.

You can also experiment with different content formats to draw in a wider audience. This will make people connect with you and lead them to see the other facets of your profile, apart from just the promotional content.

Post at Strategic Times

Another effective strategy you can rely on to grow your Instagram business account is to post at strategic times.

The best time to post is usually when your target audience is online. To find out when your users are active, you should first get to know them and understand their behavior on various channels as well as find out where they’re located geographically to match their time zone.

Generally, the best times to post on Instagram are on Tuesday from 11 a.m. to 2 p.m., and Monday through Friday at 11 a.m.

Given this information, try to get a feel for what type of posting schedule will work best for you. Once you do, you can focus on that particular scheduling content so that there is consistency.

Influencer Marketing

Influencer marketing has also become a great tool in helping you grow your brand. Working with a third party can help you increase your brand’s awareness as well as help you generate more leads and conversions.

Whether it is a celebrity or a popular Instagram blogger, your influencers can help your business grow by creating a blog post or video about your product, promoting your brand on their social media accounts, posting photos or videos on Instagram using your product, and filming promotional items.

But, before you start considering partnerships with third parties, make sure you think about what type of influencers you need for your business. You should hire those who believe in your brand enough to stand behind it and drive sales.

Final Thoughts

Posting content on your Instagram business account isn’t enough to help grow your business. You must use the social media platform smartly and have a strong strategy in place to build brand awareness, boost your Instagram following and increase engagement.

From using the right hashtags to working with influencers, there are plenty of ways you can rely on to get your brand more visibility and help you grow your Instagram business account.

In case you need help, follow the tips from our post and drive your business to success.