Artificial intelligence is one of the most exciting fields of digital technology today, with plenty of potential to implement changes that will have a global effect. Whether it’s used for screening people for medical issues, helping people with their finances, or self-driving cars, AI is slowly transforming the world around us.
Chris Gomes Muffat isn’t happy with seeing what the world can become with AI — he’s taking an active role in it.
“I’ve been in cybersecurity for almost 20 years. While I have established credibility in cybersecurity and data protection, my work in AI isn’t as well-recognized,” Muffat explains. “That’s the area I’m passionate about at present and for the foreseeable future.”
Muffat holds no less than seven patents in AI, proving to any doubters that he’s the real deal – an entrepreneur and expert deeply involved in his niche. To usher his vision into what AI is and what it can be, he’s started three companies dealing with AI, each with different audiences and uses.
FocalStudio is an AI-powered image production tool that allows users to input their product photos and get a number of different variations of the photo. This is a revolutionary tool because creatives now have the power and ability to select and compare from a wide variety of options. The tool’s primary purpose is to support ad campaigns by enhancing product photos and making them highly customizable and super-specific to the audience seeing them.
“So there’s a lot of what we call AB testing with text and speakers on a very specific demographic, gender, age, and location,” explains Muffat. “And the AI will learn from the user interaction with the features whether or not the pictures generated to promote a product are successful.”
Chris Muffat didn’t leave the writers hanging, and he created a tool for them, too. Promptify.com is a departure from Muffat’s experience and it’s also accessible to consumers. Through this tool, he’s tried to tackle some of the biggest shortcomings of existing generative AI tools such as ChatGPT.
“I’m using this project as a learning curve to understand how people use AI,” Muffat explains. “You have hundreds of different parameters you can select from and configure, so the output of the generative AI is using the words and the style you decide.”
With Promptify.com, Muffat tried to resolve issues with low word count, uninviting or intuitive user interface, and an AI tool that didn’t engage users with additional questions. The result is a product that can write books in the exact style and mood its users set it for.
The final feather in his cap is also the most mysterious — Aithos, a hub where developers and organizations can integrate generative AI options. What makes it more interesting is the implementation of ethical AI usage in its features.
“One of its main features is a ‘solar branch,’ which benchmarks, tests, and rates available AI from an ethical viewpoint,” Muffat explains. “It measures potential bias against people’s needs, providing an ethical score to help users make informed decisions when choosing an AI provider.”
Between these three companies and their public releases, Chris Muffat has his hands full. Eventually, he’ll want to see these companies fly, but for now, he’s more interested in growing them and learning new things. “It’s an exciting time and a great learning curve for me,” he says. “There’s a lot of technology we’ve developed, and I anticipate about 40% of it will be revealed soon.”
