The importance of online presence is a vital part of the marketing strategy for every modern company. From the building of the website to creating profiles on social networks, there is a lot to do to have it all set up.
One of the first things you will need to do is to choose the proper domain name for your business. Here are the top five reasons why picking the right domain name benefits your business.
1. Building brand identity
Your domain name is the first thing people will see when searching online for your business. If you can come up with a witty, easy-to-remember, and recognizable brand name, you will easily build your identity around it.
So, you should include your brand name in the domain name to have instant identification from your potential customers.
2. Beneficial impact on Search Engine Optimization (SEO)
If you can include relevant keywords in your domain name, you will vastly improve your position on Search Engine Results Page (SERP). By gaining more views, your rating will increase, and you will be able to generate more sales.
Domain name plays a big role in SEO strategy, so having the right domain name will make your website easier to find. That will increase your website traffic.
3. Protection of brand
If you pick a domain name that is aligned with your brand, you are securing it from misuse. Many companies and individuals tend to use unprotected domain names and blackmail other companies to purchase them for unfair prices.
If you react on time, you will prevent potentially dangerous situations that can lead to stealing traffic or customers. Just ensure that you are registering the right domain name and provide all the necessary data to be able to protect your brand.
4. Building trust and credibility
If you purchase a domain that gives the impression of professional work, you will quickly establish your business’s trustworthiness and credibility. If you pick a generic or even a domain name that looks suspicious, you will only turn away your potential customers.
Without the trust of your customers, you won’t get far. Many lucrative ideas are based on the connection between company values and its clients, so be careful when choosing a domain name.
5. Consistency of the company’s visuals
Whatever domain name you choose, it is essential to be consistent with your other branding presentations. If you align your domain name with your brand efforts, you will secure recognition across different platforms.
What to do if the domain name is already taken?
There is a possibility that you will come up with a great domain name, but you are unsure about its availability. In that case, you can use the domain availability API to check all the info regarding the chosen domain name. If it has already been sold to someone, you can reach out and try to persuade owners to sell the domain name to you.
Don’t neglect this step when you are just establishing your company. If you choose the right domain name, you will easily reach many clients and generate a lot of website traffic.
