Lusty Limited, the founders of Lusty.com, have a clear vision for the new content-sharing platform they plan to launch in 2025. They aim to bring “class and elegance” back to “sensual” content-sharing, something they feel has been missing in adult online content.
“Our goal is to celebrate the art of human expression in a refined and respectful way,” a spokesperson for Lusty Limited explains.
A New Venture in Sensual-Content
Lusty.com is a startup that is a joint venture between two companies located in The Netherlands and Poland, Communiteq.com and VEYYO Sp. z o.o. Both companies have extensive experience dealing with online communities. Communiteq.com manages hundreds of large online communities while the SWAPD.co platform, a digital marketplace, is an enterprise by VEYYO Sp. z o.o. SWAPD is a popular social media services marketplace that has achieved a sales volume of $50 million in a few years. Additionally, the community has grown to 100,000 members. It’s this expertise that is behind the inception of Lusty.com.
Based in Cyprus and operated by the founders, Lusty Limited, Lusty.com does have initial backing for its 2025 launch but is currently seeking more investors. With their fresh take on sensual content and a custom-built platform created to “facilitate direct engagement between creators and their audience,” the founders are confident in their vision to combine elements that make social media appealing with a “business model that lets creators earn directly from their content.”
Cultivating Community Engagement
“We envision Lusty as a vibrant online community that celebrates the human form as an art,” Lusty Limited says.
The founders of Lusty.com aim to have classy over explicit content. They desire the “elegance and sophistication of Playboy,” a departure from the content of other sites like Pornhub. Lusty.com plans to be a promising OnlyFans/Fansly competitor with a mission to bring back “class and elegance to the adult content industry.”
“We don’t want people to feel embarrassed about using platforms like ours,” a spokesperson for Lusty Limited explains.
Lusty.com also plans to set a new standard in creator payouts with a 90/10 split, which is higher than the usual 80/20 offered on other sites. The site is dedicated to protecting the content of digital creators through intense safety measures.
“One of the biggest concerns for creators is having their content leaked by rogue supporters,” a spokesperson for Lusty Limited says. “We plan to introduce state-of-the-art tracking tools embedded directly into uploaded media.”
Identifying those leaking content is an important step in empowering content creators to pursue justice through the court system.
Since the Lusty.com platform is being custom-built to protect content creators and foster engagement with their audiences, it can be tailored and upgraded to fit the “specific needs” of the founders, content creators, and the community.
Preparing for Launch
Lusty.com already has a presence on social media on X (formerly Twitter), Facebook, and Instagram to prepare its future content creators and audience for its arrival. A sign-up for their waiting list is available on the website.
“As the world becomes more open and accepting, there’s no reason to be ashamed of celebrating our bodies and self-expression,” the spokesperson for Lusty Limited says.
