Mobile applications development is on the rise nowadays. When building mobile apps it is necessary to remember that different users give preference to different mobile devices. Thus, to make an app popular with a greater number of users, it is crucial to make it compatible with different mobile platforms, so that more users could install it.
Though the most popular mobile platforms are Android and iOS, we should not neglect BlackBerry and Windows, as these platforms have a large percentage of adherents. Of course, there is no need building a new app for each platform, as with cross-platform mobile development you can build apps compatible with multiple platforms.
Let’s have a closer look at the main advantages of choosing cross-platform mobile development.
Greater Reach
Cross-platform development allows covering multiple platforms and therefore reaching more people. When developing applications that can be run on Android, iPhone, Windows and Blackberry, you can cater to the needs of more users and therefore get a better revenue.
Reduced Development Time and Costs
Using cross-platform development methods, you save much time and costs, since there is no need developing several similar apps. You just create one app that can be run across several platforms.
Easier Maintenance
Maintaining and deploying changes is also lots easier with cross-platform development. All performed changes and updates are immediately synchronized across all the platforms and devices. This helps save a good deal of money.
Easier Marketing
Marketing becomes a lot more easier if you have a bigger army of fans. Cross-platform development relieves you from the necessity of creating niche messages to target a specific group of users. It gives the freedom of marketing the app by generalizing messages for masses, and also by promoting it on diverse media.
Uniform Feel and Look
The app’s feel and design can be easily maintained across multiple mobile platforms if the same code is running on each of these platforms.
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