The word “gamification” was coined in 2010 and became widespread in the business sphere that year. What precisely is it? It is the incorporation of game-like elements into a commercial strategy or method. To what end? Its purpose is to increase employee involvement or enhance internal communication. Have you ever considered using gamification and digital signage in conjunction to make your workplace more efficient?
When it first came up, the idea sounded far-fetched. However, a TalentLMS poll conducted in 2019 found that this technique can produce outcomes. The study found that 79% of participants agreed that studying in a game-like setting would make them more motivated and productive.
In today’s corporate world, gamification has become a widespread practice. Businesses have found several advantages with this method, including better internal communication. Here, you will learn about six reasons why gamification should be a part of your corporate strategy.
1 . Visual progress
There is an excellent tool for showing progress toward goals and it’s called digital signage. There is a good reason why charities and fundraisers use line graphs and charts to demonstrate how much money is raised: Visual representations aid in retaining objectives and recognizing the importance of one’s work. With gamification in corporate TV projects, internal communication becomes relatively more comfortable, especially with reliable software solutions such as lookdigitalsignage.com at your service.
These two elements have a significant impact on user engagement in achieving objectives. The two most popular gamification tactics are centered on progress, according to a study by TalentLMS: Level advancement (30%) and a point or rating system are also included (27%).
2. Developing a strong team
Its common knowledge among HR professionals and department heads that the more closely a group is knit together, the more productive and happy they may be. Pedometer competitions are a tried-and-true method of fostering camaraderie among coworkers.
By 2022, you will most likely have a step counter built into your smartwatch or phone. It enables gamification of the competition, with live notifications provided to employees when they complete milestones or when a specific amount of time remains.
As a result, they are more likely to stick around because of the rewarding, game-like experiences. Too many incentives devalue the work required to acquire them; raising the difficulty makes it unprofitable for employees to put in the time it takes to obtain them becomes a challenge.
3. Gamification is the key to customer engagement
Successful gamification may lead to a 100% to 150% boost in engagement metrics such as unique visitors, pages seen, and time spent on the site. The study also includes the essential characteristics of every successful game: strategy, creativity (the gameplay), communication, incentives, and masculinity (the shareability of your game). The more your target audience is attracted to your brand, the more likely they are to share your adverts with others in their network, increasing the number of people who see them.
4. Creating momentum
You must maintain employees’ attention through in-game methods as well. Users want to believe that the reward they get is commensurate with the difficulty of their activity. They may lose interest if you don’t keep them engaged.
On the other hand, visual representations are a great way to capture workers’ attention since they indicate overcoming obstacles. The public leader board should be updated regularly, and signs should explain how you divide the objectives.
5. Facilitating training
Corporate training is another critical area where gamification may increase performance. Rules and regulations are commonplace in most sectors. You can also take legal action and sanctions against financial organizations if these rules are ignored.
The easiest method to prevent infringing rules is to ensure that all staff is aware of the latest developments. Because of the monotony that comes with reading 20 slides of a presentation, it is not a good idea to expect staff to do so. It’s possible to gamify this information by adding quizzes and checkpoints.
6. Increasing your marketing ROI with gamification
Gamified advertising isn’t going to replace conventional “static” advertisements anytime soon, but they may be an excellent supplement to your marketing initiatives. More and more companies are incorporating gaming components and reaping the benefits when it comes to marketing. Some initiatives increased lead generation by 58%, while others yielded revenue growth of over 300% and a return on marketing investment (ROI) of 560%. Using gamification in your marketing initiatives is a good idea based on these outcomes alone.
Thanks to this tool, advertising and supporting internal communication have been made easier. It’s time to add gamification to the list, since gamification and corporate culture complement one another in implementation.
